Frequently Asked Questions

Q: When will I receive my photographs?

A: For real estate, please give me 24 - 48 hours after your session time has ended to electronically deliver the pictures.

All photographs are edited prior to delivery. No images are straight from the camera, unless requested..

Photographs are edited after the session and converted from camera RAW using the latest software from Adobe, such as Lightroom and Photoshop. Delivered files will be in .jpg format and will have a resolution of 3500 pixels x 2333 pixels for print marketing and 1850 pixels x 1000 pixels for Internet marketing. Full resolution is available by request.

Q: How many photographs do you recommend that I need for my home?

A: I recommend that the best way to figure out how many photographs you need is to walk through your home and count the rooms that you want to be photographed. When I photograph properties, I try to show the natural flow of the space. Larger areas like family rooms and kitchens usually have entry and exit points in multiple areas, so it makes sense to photograph each of these. If you have rooms like these it's generally good to photograph the two views.

I would much rather have a second view of a kitchen than a photograph of a 1/2 bath

I don't think its necessary to show every part of the home - like small 1/2 bathrooms, closets, storage, and the like

Doing this may actually discourage buyers from wanting to see the property in person because they feel they have already seen the whole house. Please note - The second view of a living room is more desirable than a small bathroom. If you need a set number of photographs to fit your budget, It makes better sense to photograph the main parts of the home. 

Please note: If the amount of total photographs is not given, I will choose to photograph as many images it takes to represent the property. This may result in lower/higher pricing for the completed project. 

Q: Why should I use a professional photographer?

A: Clients selling their most prized possession expect their home to be professionally photographed. Professional photographs are taken with professional equipment and years of understanding and practice are needed to use this equipment effectively. Professional photographs like mine take time, equipment, and software to produce. The process of editing photos is as important as the lighting and composition of the photograph itself. Editing takes as long as the on-site photography. 

Also, it's important to remember that sellers are also buyers and have likely been on MLS (Multiple Listing Service) looking at properties. Making a bad impression online is not good for your brand and the client. Savvy REALTORS® recognize that the way they present a listing is a direct reflection of them as salespeople and the commitment they offer to their clients.

Q: What is the best time of day for real estate photography?

A: The best times to shoot an exterior are East-side in the morning and West-side in the afternoon. The North and South sides can be photographed whenever the light is bright. This also applies to interior photographs. I try to use available light, or natural sunlight, as much as I can. Natural light produces images that are incomparable to artificial light or flash.

- A note about North facing exteriors- these tend to be the most difficult for photographers to render detailed images. Exteriors that are always in shadow can be photographed a couple of ways to get optimum results. First, by bracketing exposures and mixing exposures with layer masks in Photoshop, you can often get good results. Second, it also yields good results by waiting to photograph the exterior around dusk. Having a lower sun in the sky can help balance the light with the shadow.

It's worthwhile for your client to let you know when the sun looks great on the exterior of the house or what time an important room looks best during the day. If scheduling is left up to me, I usually look at Google Maps to determine the direction the front of the home faces to assure that I'm photographing at the appropriate time.

Q: I'd like to be at the shoot, but my schedule requires me to schedule in the afternoon. My home faces East and needs the exteriors to be photographed in the morning. What is the charge for a second trip?

A: This happens often. With a paid interior photography service, I offer any daylight exteriors to be taken at an optimal time of day for an additional $50.00.

Q: How do I pay for your services?

A: Services for your photography session can be paid by cash, check or major credit card. Credit card payments via Square Register are my preferred method of payment. Please make sure I have your email address to send the invoice. 

Payment is required prior to me releasing any images unless we have an established relationship. Images must be paid in full prior to posting on the MLS, any social media, or personal website. Posting any images prior to payment indicates that you are bound to pay for the images.

Q: How are the images delivered to me?

A: All photography produced by Missouri Home Tours is sent via a link from WeTransfer. If Dropbox or Google Drive is preferred, please let me know. Please note that I do not offer photography delivery on CD, DVD, or Flash Drive.

Q: Can I post images to my social media accounts like Facebook, Twitter, or Instagram?

A: Yes. Post real estate photography images to wherever you think best to gain interest your home. I want you to advertise to help sell your home quicker. Please note that the term of use of images expires after the home has been sold. All photographs posted must have been posted before the home has been sold. If you'd like to use any images after the sale has oocurred, please contact me about use of the images.

Q: What is your service area?

A: My primary service area is all around St. Louis. I live in Pacific and most places I've photographed have been within 35 miles from my home.

I offer no charges for mileage within 35 miles from Pacific, MO.

Sometimes I'm asked to go to Florissant, St. Charles, or O'Fallon and may charge a $25 fee (up to an additional 30 miles) for time and fuel. If travel greater than 65 miles from Pacific is needed, I will charge the 2019 IRS Mileage Guidelines for fuel costs and calculate cost for addition time spent on the project. I charge a flat $25 on top of my regular rate to go to Illinois.

Q: If poor weather conditions are forecast, should I reschedule my photography session?

A: Yes. Nothing can do better to assure your home photography looks its best as a nice sunny day. I'm as concerned about the quality of my images as you and will often let you know if inclement weather is forecast. In the event of inclement weather or less than ideal shooting conditions, I will offer an alternative appointment time with no penalty to the client. Please keep in mind that since I book clients for various times throughout the week, that I need as much notice for rescheduling as you can offer. I charge a $75 fee for rescheduling within 24 hours of the scheduled photography session.

Q: Do I need to be present at the time of the shoot?

A: Yes. The agent, homeowner, or someone authorized by the homeowner should be present during the shoot to give access to the home, and to discuss any special considerations such as what should be included, or excluded in shots. However, I do have Supra access through the St. Louis Association of REALTORS®, so being present isn't necessary. I'm also insured with liability coverage.

Q: How do I know that my home and property is ready for real estate photography?

A: I have created a photography checklist for you to follow to ensure that your home or property is ready for photographs. By following the guidelines below, you can be confident that the property is ready.

Q: How long does a typical photo shoot take?

A: A real estate photo shoot usually takes 1.5 to 3.0 hours. Longer times may be needed based upon the home and property size, project details, and other factors.

Q: Will the photos need to be resized before posting them on MLS?

A: No. All photos will be optimized for posting to the MLS.

Q: Do I own the copyright to the photos once I have paid?

A: No. You are buying a licence to use images copyrighted by Missouri Home Tours which is valid as long as the property is for sale. Please contact me to use images beyond the home sale date. This includes your personal professional website and social media accounts. Images may be found through the mls even though the home has sold.

Missouri Home Tours, LLC / Jason Lusk retains all copyright expressed and implied otherwise. Missouri Home Tours, LLC will allow you to use the photographs you purchased for the listing and marketing of each home. . Any usage of the photos by a third party, including but not limited to other REALTORS®, agents, architects, builders, stagers, designers, sellers or buyers is prohibited unless approved in writing by Missouri Home Tours.

Q: Can I use the real estate photos on my website or other marketing materials?

A: Yes. The images you purchased are licensed to use to sell the home or property. Keep in mind that licenced use ends when the property sells. If you'd like to use images on your personal/business website a supplemental license is required. Images posted to social media do not require a usage license past the home sale date.

Jason Lusk and Missouri Home Tours retains all copyrights to produced images.

Q: Do you carry a General Liability Insurance Policy?

A: Yes. Missouri Home Tours, LLC is a professional business and carries a General Liability Policy through Lockton Affinity in Kansas City, Missouri. To request a current insurance certificate, please use contact me via email.

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